Our unique Shopper First programme

No other Symbol Group provides their retailers with detailed insights on each store’s shoppers, and then helps use those insights to drive change within each store.

On this page you can discover how our unique store growth programme, Shopper First: Drive Five to Thrive, has transformed our retailers’ businesses.

Want to find out how our Shopper First programme could grow your business?


The Shopper First difference

Hear from our retailers as they describe how Shopper First has helped them transformed their businesses.

Become a Costcutter Retailer

If you are interested in joining a business whose mission is to help you thrive, then register your interest now and we will be in touch.


Why become a Costcutter retailer?

Grow your sales by 20%

Find out how our unique Shopper First growth programme, highly skilled BDM team and incredible range, including Co-op Own Brand, can drive your sales.

Attract new shoppers

With our sector leading marketing and tailored shopper insights, we can help you attract new shoppers into your store

Exceptional commercial terms

No fees, and a rebate of up to 6% makes our commercial terms the most attractive in the sector.