Turn your lifeline shoppers into lifelong shoppers

Having played a vital role supporting local communities through this crisis, independent retailers need to prepare for the challenges that lie ahead.

Retailers need to convert their new lifeline shoppers into lifelong shoppers and adapt their offer for the current recession and changing shopper behaviour.

On this page, we will show you how we can support your store if you join Costcutter. You will find FREE resources that you can apply in your store today which will help you understand the difference Costcutter will make to your business.


The Coronavirus pandemic and looming recession means shopper behaviour is changing fast. Keeping pace with this change is vital for all independent retailers. We asked 1,000 Costcutter shoppers what matters to them most at this time.
Download the survey to find out what they told us and what this means for your business.

Download the survey results now

CC Marketing Guide


Engaging new and existing shoppers in a recession means having effective traditional and digital marketing. There are plenty of ways independent retailers can draw in new shoppers and convert them into lifelong customers.

In this bite sized guide, you’ll find ideas and inspiration of what will be needed to engage shoppers in the current recession.

Download Guide Now

Prepare for the challenges that lie ahead

Challenging times lie ahead for your store and your shoppers. You need to start thinking about how you are going to adapt your offer today.

In this video, some of our senior exec team outline the main changes you need to consider. If you have any questions, why not get in touch and we can talk to you about how we can help you change your store:

  • Fantastic support with the best BDM to store ratio in the sector
  • Unique Shopper First insights to tailor your store to attract new shoppers
  • Amazing range, including Co-op Own Brand products
  • Unmatched commercial terms including rebate of up to 6%
  • Join Costcutter today and receive £1,000 of free Co-op Own Brand products


Become a Costcutter Retailer

If you are interested in joining a business whose mission is to help you thrive, then register your interest now and we will be in touch.


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Independant retailers still look thrive through pandemic

Costcutter Southfields, Letchworth

Costcutter Southfields, Letchworth

Letchworth “They’ve only been running the store for a month but the new owners of Southfields Costcutter in Letchworth are already a big hit with local shoppers. Store owner, Fatih ‘Face’ Kilic, has seen sales increase to £48,000 a week, compared with £33,000 before and he’s confident that will only increase, thanks to the increased range and choice.”

Costcutter Saxmunden, Suffolk

Costcutter Saxmunden, Suffolk

“Costcutter is always happy to welcome a new store to the family but the lockdown has made it hard for some retailers to make the full switchover. For the newly joined Saxmunden Costcutter in Suffolk, the lockdown came just before it was due to have a refurbishment. Despite that being delayed, Danny Pont’s forecourt store has increased sales by 25% since he joined, all because of the popularity of the Costcutter range and Co-op Own Brand products.”

Costcutter Crankhall Lane, West Midlands

Costcutter Crankhall Lane, West Midlands

“It’s safe to safe that Shahih ‘Danny’ Ahmed, store owner of Crankhall Lane, West Midlands, is very happy about joining the Costcutter family. Since refurbishing in March, the Birmingham store has seen daily footfall triple to 1,000 customers, basket spend increase from £3.29 to £14 and weekly sales go from £5,000 to £30,000.”

Become a Costcutter Retailer

If you are interested in joining a business whose mission is to help you thrive, then register your interest now and we will be in touch.

Join Us

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Why become a Costcutter retailer?

Grow Sales & Profits

Grow your sales by 20%

Find out how our unique Shopper First growth programme, highly skilled BDM team and incredible range, including Co-op Own Brand, can drive your sales.

Attract new shoppers

With our sector leading marketing and tailored shopper insights, we can help you attract new shoppers into your store

Exceptional commercial terms

No fees, and a rebate of up to 6% makes our commercial terms the most attractive in the sector.