Turn your lifeline shoppers into lifelong shoppers

Convenience stores have played a vital role supporting local communities through this crisis. For our part, we have been doing everything we can to support our retailers, providing the best possible service and support and helping them engage their shoppers through our ‘Shop Locally’ initiative.

On this page you can find FREE resources that will help you act as the lifeline for your local community. By joining Costcutter, we can help you turn your new customers into lifelong shoppers for your store.

Be the lifeline of your community

Costcutter is helping independent retailers to be the lifeline for their local communities during this crisis period.

Benefit from:

  • Social distancing guidance and signage for all stores
  • Providing protective equipment for staff and shoppers
  • Helping retailers provide community support services
  • Engaging communities and shoppers as they deal with lockdown
  • Encouraging use of the Uber Eats Service
  • Representing independent retailers through the BRC and ACS

Social Distance Guidance

How Co-op Own Brand can transform your store

Through the coronavirus crisis, our retailers have seen new lifeline shoppers flock to their stores and keep coming back. The availability of Co-op Own Brand products has been vital for this success.

As a trusted brand, known for the quality of its products and with 2,000 available SKUs, shoppers have become new lifelong shoppers thanks to Co-op Own Brand being available in Costcutter stores.

Read the stories from of our retailers to find out how joining Costcutter and having Co-op Own Brand available in your store would help drive your future success.


Join Costcutter today and receive £1,000 of free Co-op Own Brand products

  • Available to new Costcutter branded stores
  • 5 year term
  • Minimum weekly spend of £7,500
  • Further terms and conditions apply to this incentive and are available upon request


Costcutter Wallasey

Costcutter Wallasey

“You’ve got to stock what will sell,” says Hardeep ‘Hardy’ Chahal, store owner of the Costcutter in Wallasey, Wirral. With a store in a high area of unemployment and cash conscious shoppers, getting his range right is crucial. “That’s why I was really happy Costcutter started supplying Co-op products. It’s really developed my business as the value is good and the brand is known and trusted.”

Read The Full Case Study

Costcutter Thatcham and Tilehurst

Costcutter Thatcham and Tilehurst

For Harmeet and Guljeet Bajaj, two brothers with their own Costcutter stores near Reading, Co-op Own Brand products have been key to their success. “We’ve been growing over the past three years and had a refurb of the Tilehurst store in 2018,” says Harmeet. “That attracted a lot of new people, but it was when the Costcutter and Co-op deal happened and we could have the Co-op products in stock that really helped us.”

Read The Full Case Study

Costcutter Ashford

Costcutter Ashford

While many companies found the lockdown challenging, for a lot of Costcutter retailers it’s been an opportunity to win over new shoppers. They’ve attracted new shoppers who, by avoiding the larger supermarkets, have discovered the benefits of shopping in smaller stores, that can still cater for a daily shop, especially when they discover the attraction of the Co-op Own Brand range. That’s what has happened at the Gladstone Road Costcutter in Ashford, Kent who saw his sales quadruple to £35k.

Read The Full Case Study

Become a Costcutter Retailer

If you are interested in joining a business whose mission is to help you thrive, then register your interest now and we will be in touch.


Fruit and veg

Join Costcutter

See what our retailers and shoppers think about the positive impact of the Co-op range in your local Costcutter.

Free community support services guides to your store

Free Home Delivery Guide

Download this guide on running a home delivery service for your community

Free Call & Collect Guide

Download this guide on running a call & collect service for your community

FREE NHS Worker Thank you

Download this guide on offering free gifts for NHS workers

Free social distancing guide & unbranded signage

Download this comprehensive guide on social distancing inside and outside your store as well as unbranded social distancing posters to use.

Download now

Independant retailers still look thrive through pandemic

Costcutter Southfields, Letchworth

Costcutter Southfields, Letchworth

Letchworth “They’ve only been running the store for a month but the new owners of Southfields Costcutter in Letchworth are already a big hit with local shoppers. Store owner, Fatih ‘Face’ Kilic, has seen sales increase to £48,000 a week, compared with £33,000 before and he’s confident that will only increase, thanks to the increased range and choice.”

Costcutter Saxmunden, Suffolk

Costcutter Saxmunden, Suffolk

“Costcutter is always happy to welcome a new store to the family but the lockdown has made it hard for some retailers to make the full switchover. For the newly joined Saxmunden Costcutter in Suffolk, the lockdown came just before it was due to have a refurbishment. Despite that being delayed, Danny Pont’s forecourt store has increased sales by 25% since he joined, all because of the popularity of the Costcutter range and Co-op Own Brand products.”

Costcutter Crankhall Lane, West Midlands

Costcutter Crankhall Lane, West Midlands

“It’s safe to safe that Shahih ‘Danny’ Ahmed, store owner of Crankhall Lane, West Midlands, is very happy about joining the Costcutter family. Since refurbishing in March, the Birmingham store has seen daily footfall triple to 1,000 customers, basket spend increase from £3.29 to £14 and weekly sales go from £5,000 to £30,000.”

How Costcutter retailers are supporting their communities with home delivery, call & collect, and NHS worker thank yous

Costcutter Bampton

“Before the lockdown, I used to do about half a dozen home deliveries on a Friday afternoon for older shoppers who were unable to get out and about,” says David Steele of the Bampton Costcutter in Devon. “Now we’re doing between 100 and 120 a week!” As well as a busy home delivery service, David also offers Call & Collect.

Costcutter Stithians Cornwall

Jason Burley opened his store just four years ago and recently recorded his busiest week ever, with footfall averaging being 250 a day during the week and 350 at the weekend, and an average basket spend of a very healthy £18. Having grown up in the village, Jason always has the interests of the community front of mind and expanded his home deliveries to vulnerable shoppers to c. 25 a week.

Costcutter Kirkheaton

Whether it’s sponsoring local sports teams or raising money for local charities, Steve and Sonia Singh are all about looking after their shoppers and helping the local community. When the COVID-19 crisis began they were quick to support local NHS workers, leading a collection from amongst the local community that led to a donation of 20 crates filled with toiletries to various wards and units.

How Costcutter retailers are keeping their shoppers and staff safe with best practice social distancing and hygiene measures

Costcutter Crawley Down

From the moment a shopper arrives at the Crawley Down Costcutter and Shell garage, they follow a safety regime that goes above and beyond the Public Health England guidance to minimise the risks a shopper might encounter. As well as happy shoppers, daily sales tripled to £12,000, largely from new customers

Costcutters Llansantfraid and Four Crosses

As the coronavirus crisis began to take hold, Jamie Ashton took rapid steps to protect both shoppers and staff at his two forecourt stores in Powys, mid-Wales. By putting the safety of shoppers and staff first, and with the ability for customers to complete full shop, he has seen many new faces become regular users of his stores.

Costcutter Dunnington

For the Costcutter in Dunnington, North Yorkshire, the lockdown came at a strange time: just as they started a full store refurbishment. However, their pop-up store kept the community served at a difficult time, and the new store is now meeting the needs of all shoppers. It’s been an opportunity to showcase the refurbished shop and to make a good impression with great customer service.

Become a Costcutter Retailer

If you are interested in joining a business whose mission is to help you thrive, then register your interest now and we will be in touch.

Join Us

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Why become a Costcutter retailer?

Grow Sales & Profits

Grow your sales by 20%

Find out how our unique Shopper First growth programme, highly skilled BDM team and incredible range, including Co-op Own Brand, can drive your sales.

Attract new shoppers

With our sector leading marketing and tailored shopper insights, we can help you attract new shoppers into your store

Exceptional commercial terms

No fees, and a rebate of up to 6% makes our commercial terms the most attractive in the sector.