Mace unveils new fascia at Jersey store

Following the successful rollout of Costcutter Supermarkets Group’s Shopper First store transformation programme, the convenience retailer has unveiled its new-look Mace fascia.  

St. Brelade in Jersey has become the first store to showcase the new look, which includes updated Mace fascia board, window graphics and internal highline canopy.

Commenting on the new store, Costcutter Supermarkets Group Head of Store Development, Antony Downing, said: “The new-look Mace fascia and store design has been refreshed to help our stores stand out from the crowd and connect with shoppers. Retailers will have access to a choice of two fixture designs – wood effect or blue vinyl – which match the new window graphics and updated in-store signage. Combined with the unique shopper insights we provide our retailers through the Shopper First Programme, our Mace retailers will be able to attract new shoppers into their stores and fulfil their shopper missions.”

Helier Falles, owner of Mace St. Brelade, said: “The new-look design and fixtures are an attractive and exciting proposition. As the first in a wave of refreshed Mace stores, we’re thrilled with the finished result and the feedback so far from our customers has been fantastic. We feel we are now able to offer our customers not just the products they want, but a fantastic shopping experience too.”