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15 July 2019
A brand new, purpose built 2,800 square foot retail unit has been transformed into a Costcutter store in Kirk Sandall, Doncaster.
Located at Station Retail Park, a new retail park to the north east of Doncaster city centre and close to a train station, retailer, Kopi Kalanathan, invested over £180K to transform the unit into a convenience store. Featuring the new fascia format and interior finish, which has been developed through Costcutter Supermarket Group’s unique Shopper First: Drive Five to Thrive business growth programme, the store was designed using in-depth shopper insights and data, which impacted on every aspect, from range and missions to marketing and in-store execution.
Shopper data identified Busy Impulsers, families who shop for healthy and easy teas with a couple of fresh ingredients, as the key personas. Using this valuable data, the store features over 15 square metres of fresh and chilled produce and a six square metre Pierre’s hot and cold food-to-go counter and sandwich bar.