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31 August 2019
Costcutter Supermarkets Group is set to roll out its 2019 Freshers’ Week campaign to over 22 university stores from the 7th September, aimed at engaging nearly half a million students as they begin the academic year.
Working in partnership with well-known brands including Starbucks, Yazoo, VK, Honest Crust and Japan’s number one sweet brand, HI-CHEW, the four-week campaign will see healthy treats, soft drinks and confectionery handed out to students through a range of interactive in-store sampling activities.
Social media activity and competitions will be central to the campaign which aims to create excitement and engagement with each of the stores and position them as hubs within the campus community. Retailers who operate Costcutter university sites are also getting behind the campaign to boost activity and engage new and returning students.
Commenting on the campaign, Rachel Heads, Costcutter Supermarkets Group’s Category Assistant – Direct, said: “Freshers’ Week is in every university and student’s calendar and not surprisingly has become an important event in the retail calendar.
“The aim this year was to build on the learnings and success of our 2018 campaign, which saw more than 50,000 samples and vouchers handed out. This year’s campaign will help build brand awareness to drive even more footfall and growth for our stores. We’ve worked closely with our supplier partners to create an engaging programme of activity to enhance this years’ campaign. Driving activity on social media combined with the instore promotional activity will help to create a real buzz around the stores at a key time. We’re confident that we’ll be setting new records once again.”
For further information please contact: Katie Hayes and Ellie Bottomley at MCG PR on 0113 307 0113; e-mail or firstname.lastname@example.org or email@example.com