Costcutter Supermarkets Group shines the spotlight on dump bins

Costcutter Supermarkets Group is bringing dump bins into many of its retailers’ stores after new research conducted for the Symbol Group revealed that they are the most effective ‘off shelf’ solution to drive shopper engagement.

The review saw CSG commission a shopper study using vision tracking technology to capture and analyse nearly half a million point of sale interactions over a six month period. Using specially designed ClipCam© micro cameras to show exactly what the shopper has seen and to analyse behaviour, shopper interviews and POS auditions, the review revealed that dump bins with a wrap are the most effective ‘off shelf’ solution to help increase impulse purchases.

The study revealed that wrapped dump bins, deliver a 11.1% engagement ratio and a staggering 9.6% conversion to sale ratio, in comparison to traditional gondola end displays which deliver a 3.9% conversion.

Commenting on the review, Costcutter Supermarkets Group’s director of marketing, Sean Russell said: “Our mission is to help independent retailers thrive, giving them the insights and support they need to grow their businesses. As well as sharing the point of sale findings, we have supplied retailers with dump bins, giving them the opportunity to drive sales and increase their bottom-line by using them for fast-moving promotions, increasing brand awareness and visibility.