11 May 2020

Costcutter Supermarkets Group (CSG) has further expanded its comprehensive range of support materials and guidance for retailers, to help them keep their shoppers and staff safe during the COVID-19 crisis.

To help independent retailers throughout the UK, all materials are now available for free to independent retailers simply by downloading from its dedicated website http://www.freshstart.costcutter.co.uk. The online support package includes a comprehensive guide to implementing social distancing in store, vital point-of-sale materials and the stories of individual Costcutter retailers, sharing their experience of serving their local communities while meeting the current challenges.

Dave Wyatt, Store Manager at Crawley Down Costcutter and Shell garage, said: “I’m keen to share our experience with my fellow retailers. Nothing is more important to us than the safety and health of our shoppers and staff and the feedback we’re receiving to our in-store safety measures and social media guidance is amazing.

“Not only do our shoppers tell us they feel safer, but we are also seeing new shoppers come to our store because they have heard about the enhanced safety measures we’ve put in place.”

Dave’s story, and those of other Costcutter retailers, are featured on CSG’s Freshstart website, sharing their experiences and advice on social distancing measures, help for vulnerable customers and key workers and the use of social media to ensure their online presence offers the right guidance and support for shoppers.

Dave comments: “Our Facebook page keeps the local community up to date with when stock is arriving, as well as providing details about the in-store safety measures. Shoppers can also contact the store team to arrange delivery for vulnerable customers.

“We’ve worked hard to maintain high levels of stock to ensure our shoppers have access to the food they need throughout this crisis and have seen daily sales triple and largely from new customers.

“We’ve also ensured that outside our opening hours of 5am to 9pm, the store is open for NHS, care workers and emergency services to refuel throughout the night should they need to. Nothing my team has been experiencing compares to the tireless and selfless work that our NHS and emergency services are doing and I’m delighted to be able to give something back.”

Jamie Davison, CSG’s Business Development Director, New Business, comments: “We’re continuing to work closely with our independent retailers to help them support their local communities whilst keeping them, their shoppers and their store colleagues safe. Our BDMs have been adapting their ways of working to maintain high levels of support to retailers remotely.”

“We continue to be inspired by our retailers, many of whom are going that extra mile to support their local communities with home delivery and call-and-collect services for their most vulnerable customers and key workers. Our role is to ensure that they have the resources and support they need to support their local communities during these challenging times. We also wanted to share some of the resources and support we have developed with the wider retailer community. At CSG our purpose is to help independent retailers thrive and the wide range of support we provide is central to this.”