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22 June 2020
Costcutter Supermarkets Group (CSG) has unveiled its new corporate website, designed to give prospective retailers a central hub for information on every aspect of the Group’s offer and support.
The new website details CSG’s extensive BDM support, shopper insights programme, marketing and business support initiatives, store branding, price and rebate offer. It also outlines the comprehensive safety and community support guidance CSG is providing for retailers through the current crisis.
Mike Hollis, Retail Director for Costcutter said: “Our current focus is helping our retailers convert new shoppers, who have seen their stores as a lifeline during the current crisis, into lifelong customers and we are delighted that innovative and pioneering retailers want to be a part of that. Our new website will continue to focus on our retailers’ own stories of opening their stores, expanding their range and increasing their sales.
“We will also be focussing on the great ranges available to our retailer, including access to the Co-op Own Brand which has been a proven driver of increased footfall, basket spend, and sales increase across our stores. Throughout the current crisis we have seen evidence that shoppers really value the quality of Co-op products alongside the brands they know and trust.”
The new website was managed by CSG Digital Marketing Manager Matt Christensen and developed by brand design agency Jaywing with journey planning and content creation from Seen&Read.