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02 June 2020
Costcutter Supermarkets Group (CSG) has expanded its free online support package to help all independent retailers support their local communities.
Building on its comprehensive guidance on in-store social distancing measures and sharing retailers’ own stories on meeting the challenges of the COVID-19 crisis, the online support now includes vital guides on home delivery, call & collect and NHS “Thank Yous” - all the guides are free to all independent retailers who can simply download from CSG’s dedicated website http://www.freshstart.costcutter.co.uk.
Jamie Davison, CSG’s Business Development Director, New Business, comments: “Our retailers continue to do an incredible job supporting their local communities through this period and we continue to focus on doing everything we can to help them with the resources and guidance they need. We also wanted to share that support with the wider retailer community, as they respond to the ongoing challenges.
“The COVID-19 crisis has transformed the value of the convenience sector and independent retailers are playing an essential role in providing lifeline support for their local communities. As the lockdown eases, we want to help our retailers convert new lifeline shoppers into lifelong shoppers.”
The CSG Freshstart website features a number of Costcutter retailer case studies, showcasing the incredible work they have done by going the extra mile to support their local communities. This includes Steve and Sonia Singh who have run the Kirkheaton, West Yorkshire store for nearly 20 years. When the COVID-19 situation began they were quick to support local NHS workers by organising a community donation of essential toiletries for NHS key workers. Their daughter, Jasmine, also baked cupcakes with the message: ‘Thank you NHS. Stay safe. This storm will pass. Enjoy.’”
Steve Singh comments: “We’ve seen lots of new shoppers and many have now realised that we’ve got almost everything they need, especially with the benefit of stocking Co-op Own Brand range. It’s great to see so many new shoppers keep coming back.”
David Steele, Store Manager at Bampton, Devon Costcutter, said: “During the height of the lockdown, when people were avoiding larger stores and choosing to shop locally, we were very busy with business up around 60% compared to usual. We’re also making over 100 home deliveries a week, mainly to our elderly shoppers.”
And Jason Burley, Store Manager at Stithians, Cornwall Costcutter comments: “We’re a convenience store with a farm shop twist, so people travel four or five miles to shop with us and as more people become aware of our strong offer, we’re attracting shoppers from further afield. That’s been accelerated during the lockdown as people started avoiding the larger supermarkets. We’re also making around 20 to 25 home deliveries, seven days a week.”
“The surge in demand our retailers have experienced is reflected in the 22% increase in non-tobacco sales CSG has seen, across the first four months of this year,” said Jamie Davison. “By accelerating plans to support our independent retailers through and beyond the crisis, we aim to help them convert shoppers who have used their stores as a lifeline, into lifelong loyal customers.”