Costcutter sweetens confectionery offer with Hi-Chew

Costcutter Supermarkets Group has collaborated with Bobby’s Foods to bring Japan’s number one sweet brand, Hi-Chew - the intensely fruity, chewy sweets - to independent retailers in the UK.  

Launched to retailers at the Group’s Expo earlier this year and sampled on a front cover mount on its Connect Magazine, following successful trials in a number of CSG stores, more than 27% of the Group’s retailers* have now signed up to stock Hi-Chew products.

Already a top-seller in Asia and the US, Hi-Chew’s unique chewy texture bridges the gap between a soft sweet and chewing gum, to create a juicy, real fruit flavoured sweet which delivers long lasting taste.  Recently shortlisted for Product of the Year category in the prestigious Retail Industry Awards, Hi-Chew is available to CSG retailers in Pineapple, Strawberry and Cherry flavours.  

Supporting the launch, Costcutter is launching an extensive consumer media relations campaign and will be working with high profile influencers to raise awareness of the brand and its availability in CSG stores across the UK. 

Commenting on the partnership, Mike Owen, Costcutter Supermarkets Group Category Director said:

“We’re delighted to be working in partnership with Hi-Chew in the UK. We work hard to provide our retailers with insights and range options that will help them drive footfall and increase basket-spend and, with numerous high-profile celebrities sharing their love of Hi-Chew on social media, this partnership is already proving a real footfall driver for stores stocking the brand.

John Lucas at Bobby’s Foods, said: “We’re delighted with the response we’ve had from CSG retailers to date, with far more early adopters than we anticipated.  Sales continue to rise week-on-week and this is only set to get better with CSG’s consumer marketing support activity due to kick off imminently.”

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For further information please contact: Ellie Bottomley or Charley Richardson at MCG on 0113 307 0113 or email charley.richardson@mcg.agency or ellie.bottomley@mcg.agency

 

Notes to editor

*figure excludes cash sales