Costcutter Supermarkets Group launches first of showstopping summer deals

CSG retailers are welcoming the first of a series of outstanding summer deals that combine the power of Co-op Own Brand with major branded goods.  This enables local retailers to compete with the major multiples and maximise their seasonal sales opportunity. 

Announced at CSG’s retailer roadshows, held in six major UK cities over the past month, the first sector leading offer launches on 10th July: a combination of two Co-op Own Brand pizzas and a 4-pack of Budweiser for just £5, all supported by a full suite of eye-catching POS.

Mike Hollis, Costcutter Supermarkets Group’s Retail Director, said: “Our extensive summer promotional plans are the result of invaluable insights from last year’s retailer roadshows. Our retailers told us that the introduction of Co-op Own Brand products and heavyweight consumer offers were driving significant footfall and basket spend, thus enabling them to compete with the major multiples.

“This year’s focus is all about maximising the package to help retailers across our Group drive footfall and become the go-to store for meal for tonight solutions. We’re looking forward to discussing the results of that focus at our next retailer roadshows, which are a great opportunity to share our successes and key learnings, in order to inform future plans.

Irrespective of the weather this summer, this sizzling deal is sure to drive footfall into store.”

Following the roll-out of the new Co-op  Own Brand, which now stands at circa 2,000 SKUs, the latest CSG roadshows gave retailers the opportunity to share best practice for maximising the Group offer this summer.  This included setting their stores up for success this summer by complimenting footfall driving deals with high margin lines to create a winning summer package.  They also shared insights on CSG’s successful store development rollout through the Shopper First: Drive Five to Thrive brand transformation programme.

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For further information please contact: Katie Hayes, Rebecca Elvin or Charley Richardson at MCG on 0113 307 0113; e-mail or katie.hayes@mcg.agency, rebecca.elvin@mcg.agency or charley.richardson@mcg.agency