Costcutter Supermarkets Group launches comprehensive Food-to-Go guide to support retailer sales

Costcutter Supermarkets Group has launched a new product brochure for its extensive food-to-go range to help its retailers boost sales in the category.  With a real focus on convenience and price, the comprehensive guide features merchandising guides, new food concepts, suppliers and ranges as well as retailer case studies.

Launched in response to retailer demand, the new A4, 66-page brochure, which is also available in digital format, provides a comprehensive overview of the category and includes:

  • Guides on how to select and merchandise a winning food-to-go offering
  • New hot beverage suppliers, so retailers can offer the right solution for every type of demographic
  • New hot food concepts, including Hot Pizza-to-Go and Hot Soup
  • A guide to the new Co-op own brand offering, including sandwiches, wraps and salads plus chilled snack and prepared fruits, so retailers can offer lunchtime meal deal solutions
  • Details on support packages to help retailers spread the cost of investment in new equipment, ranging from coffee machines to flavoured ice slush machines
  • Mini Meal Deals for extra time of day solutions
  • Case studies from retailers on why the category is so important to their businesses

Commenting on the launch, Mike Owen, Costcutter Category Director – Fresh, Frozen & Direct to Store said:

“With the food-to-go market set to be worth £21.2 billion in 2019 and with 13% of convenience shoppers driven by food and drink-to-go missions, we’ve revised and refreshed our offer to ensure the range satisfies shoppers’ needs from breakfast to lunch and dinner.  We’re confident that the new brochure will be an invaluable tool in helping our retailers drive sales for this hugely important category.”

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For further information please contact: Katie Hayes or Ellie Bottomley at MCG on 0113 307 0113; e-mail katie.hayes@mcg.agency or ellie.bottomley@mcg.agency