Costcutter Supermarkets Group invests to help retailers meet coronavirus public health guidelines

01 April 2020

Costcutter Supermarkets Group (CSG) has invested in social distancing equipment and bespoke floor signage to support the group’s independent retailers in their efforts to help keep their shoppers and staff safe in the face of COVID-19.

In line with the Government’s social distancing guidelines of keeping at least two metres apart from others at all times, CSG has produced social distancing floor stickers and worked with key suppliers to source protective Perspex screens for independent retailers to order via the group, at cost price, which can be easily installed at till points.  

To further support independent retailers, the symbol group has also developed a comprehensive guide on implementing social distancing measures in stores. This contains a host of social media content and in-store point-of-sale materials, which have been designed to help retailers communicate social distancing to their shoppers, as well as details of new services and community support that many CSG retailers have moved quickly to provide, including as home delivery, and call and collect orders.  

Over 10,000 vinyl floors stickers are currently being delivered to the group’s stores which are specifically designed for use around till points. In addition, the comprehensive guide also provides further recommendations and visual guides on social distancing throughout the stores. This includes suggestions on maximum customer numbers based on average store size, advice on how to help keep staff and customers safe whilst replenishing stock and encouraging shoppers to use contactless payments.

Costcutter Supermarkets Group’s Marketing Director, Sean Russell, said: “Our main priority is the welfare of our retailers, their staff, shoppers and our colleagues and we’ve moved swiftly to support our retailers in implementing social distancing measures in store.”

“As well as implementing social distancing measures, we’ve also been hugely encouraged by the large number of our independent retailers who have adapted their stores and services to help their local communities, from offering home delivery, call and collect service for key workers, to installing hand wash stations outside stores.”

“At this unprecedented and challenging time, convenience stores have a vital role to play and we will continue to prioritise helping our retailers support their local communities.”


For further information please contact: Sophie Hayes and Ellie Bottomley at MCG PR on 0113 307 0113; e-mail