Costcutter Supermarkets Group and Heineken shoot and score with Golden Balls campaign

Boosted by England’s progress in the World Cup and the unbroken summer sunshine, Costcutter Supermarkets Group and Heineken have set new records in terms of reach, engagement and sales with their ‘Golden Balls’ competition.

Engaging the most shoppers ever online via social media and its website and generating a staggering 28% uplift in orders of Heineken brands, the Golden Balls competition ended this week with a lucky shopper scooping a £10,000 luxury holiday prize.

Part of Costcutter Supermarkets Group’s ‘Bringing Summer Home’ campaign to drive retailer sales throughout the summer season, the competition ran in partnership with Heineken for a six-week period. Shoppers were encouraged to find special golden balls in their local Costcutter, Mace and Supershop stores and take a photograph to be in with a chance to win a luxury holiday, with clues posted on the stores’ social media channels.

Generating more than 31,000 unique page visits to the store location finder and 3,500 views on Costcutter Supermarkets Group’s consumer website, the campaign was also supported by TV advertising, securing 47.5 million adult impacts.

Jenny Leetch, Brand Manager, Costcutter Supermarkets Group said: “We’re delighted with the campaign; it has proved that by engaging shoppers with eye-catching promotions and interactive games, we can really help our retailers drive sales. As well as the obvious sales success, it’s been one of our most socially engaging campaigns to date, with increased reach, page likes and engagement.”

Melvin Mourtray, Costcutter Lurgan added: “The week the Golden Ball was instore was exciting; the instore theatre, which Gordon Leonard our BDM helped us create, as well as activity on our local social media pages, made sure shoppers knew what was happening; our staff had a spring in their step and I felt like the store was a better place for it. I’m sure more people were in my store because of the Golden Balls competition and that I got more sales during the week.”


PHOTO: Costcutter Halifax owner, Naveen Sharma and winner Anji Barrett