Costcutter shares the love

07 February 2020

Costcutter Supermarkets Group (CSG) is sharing the love this Valentine’s Day with a new Spin to Win competition to help engage shoppers online and drive footfall into stores.

Sean Russell, Marketing Director at Costcutter Supermarkets Group, said: “We’re always trialling and refining the best ways to engage shoppers and online competitions offer an effective way of communicating our market-leading deals to target key audiences.

“Through gaming we can create an even better digital experience for shoppers, build awareness, boost engagement and ultimately influence consumer spending and loyalty.  This promotion sets the scene for our future campaign strategy, enabling our retailers to optimise the benefits of this increasingly popular and effective marketing tool.

“With 84% of people aged 16-24 saying they would buy from a brand they enjoyed playing a game with*, this Valentine’s Spin to Win competition will help us not only engage customers online, but also help drive footfall into stores for our retailers.”

Part of CSG’s extensive programme of customer experience-based marketing and gamification, the competition goes live today (7th February), and will run until the 16th February. Customers will be given the chance to win Valentine’s themed prizes, including prosecco, chocolates and cinema tickets, as well as being able to download inspiring recipes and check out great offers on last minute gifts in store.

The #ShareTheLove Spin to Win competition will be supported via CSG’s social channels, including through targeted social advertising and via the group’s instore radio.

-Ends-

For further information please contact: Sophie Hayes and Ellie Bottomley at MCG on 0113 307 0113; e-mail costcutter@mcg.agency

 

*Gamification – The Antidote to modern advertising

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