Costcutter retailer scoops local hero award

03 December 2020

A Costcutter store owner has been recognised by his local community after he picked up a National Reliability Award, sponsored by Absolute Radio and Sky.

Alan Kasch, who has owned and run the store in Fernhill Heath, Worcestershire, for the past 39 years, was nominated for the award by his local community for the huge efforts he went to in order to ensure that they had all the groceries they needed during the pandemic.

At the height of the pandemic, Alan was working up to 100 hours per week to bring groceries and supplies to the village. He worked with his local parish council throughout the crisis and personally packed and delivered food to his elderly and vulnerable customers. He has worked in the Worcestershire store – which is also the village post office – all his life.

“I’m absolutely delighted to have been recognized by our local community in this way, but it’s my staff who deserve the credit,” said Alan. “While I’m out delivering, they are manning the post office, serving on the tills and cooking in the bakery. It is truly a team effort.

“Some of our shoppers have supported us for 39 years, so it was a pleasure to be able to help them when they needed it most.”



For further information please contact: Sophie Hayes at MCG on 0113 307 0113 or email