Costcutter Supermarkets Group is Bringing Christmas Together with new festive campaign

Costcutter Supermarkets Group is getting into the festive spirit with the launch of its largest ever Christmas campaign, ‘Bringing Christmas Together’, this October.

Building on the success of CSG’s ‘Bringing Summer Home’ campaign, the major promotion includes sponsorship by Mondelez and Burtons Biscuits. Running from October to January 2019, it will focus on bringing friends and families together through great food and drink over Christmas and New Year.

To drive footfall and generate excitement, a national press and TV campaign will be launched, along with consumer leaflets showcasing the range of products and offers available. This will be supported in-store by a full suite of creative high-level POS, full gondola end kit, recipe cards and wipe clean shelf barkers for staff to recommend products. The Costcutter website will also feature a full Christmas campaign page with recipes on sharing snacks and meals, leftover ideas and cocktails, as well as expert advice on food and drink pairings, and a fun seasonal game. Costcutter’s social media channels will also give shoppers recipe inspiration and top tips on seasonal solutions.

Whether it’s a last-minute pre-party dash for a bottle of fizz or stocking up on party food for a big family gathering, the product ranges and promotions have been carefully put together to cater for the individual shopper personas identified in CSG’s Shopper First research programme and to meet the specific needs of individual local stores.

Key product lines this Christmas will include a delicious range of party food and a complementing selection of beers, wines and spirits. With a 7.3% increase in savoury party food sales in 2017, this year’s collection has been expanded to include Co-op brand items such as gluten-free cocktail sausages wrapped in bacon, whiskey-flavour smoked salmon and free-from salted caramel profiteroles with chocolate sauce.

With BWS a key footfall driver, alongside the traditional Christmas tipples of wine and fizz, CSG will also be offering an extensive range of craft beers and ciders, which are expected to be a big hit with customers over the festive period, as well as a strong range of gins and whiskies to tap into a boom which has seen gin sales increase by 33% and whiskey 11% in 2017.

Jenny Leetch, Brand Manager at Costcutter Supermarkets Group, said: “Our campaign this year is all about ‘Bringing Christmas Together’ for our customers, whether that’s helping them to create the perfect party buffet or ensuring they have the ideal wines to complement their Christmas dinner. Alongside our excellent product lines and competitive offers and promotions, the campaign will also inspire and support shoppers through the busy festive period, with recipe ideas and shopper solutions available on our social media channels.”

Josie Chamberlin, owner of Costcutter Codicote, which has an award-winning beer, wines and spirits offer, said: “With a calendar full of parties and events throughout the festive period, it’s essential to stock up on a good range of Christmas tipples. Thanks to our excellent selection of beers, wines and spirits, and our regular wine and gin tasting events, our off-licence category is already hugely popular with customers, currently accounting for 22% of our weekly sales. We expect this to increase as we build up to Christmas, with shoppers taking advantage of our offers and promotions, often buying in bulk. We’re also anticipating gin to be a big hit again this year, with shoppers looking to impress their guests with an array of gin cocktails alongside the more traditional party drinks.”