Costcutter’s ‘Bringing Christmas Together’ campaign is festive favourite

Costcutter Supermarket Group has revealed its ‘Bringing Christmas Together’ campaign has been its most successful to date, with the social campaign seeing online reach increase by 27%*, driving a massive 53% increase in traffic to CSG’s website**.

The campaign offered shoppers seasonal tips and solutions, exclusively created recipes and a Mondelez-sponsored festive online game. Launched with record entry levels, as well as high value prizes, 1,700 winners scooped Cadbury Chocolate Mousse snowmen, which had to be redeemed in store helping drive footfall across the Group. 

The campaign also saw top influencers create recipes using key selected ingredients, all designed to reach new audiences, inspire shoppers and drive footfall. Content created by top baking blogger, Jane’s Patisserie, who created a chocolate cheesecake using Cadbury’s Heroes, Philadelphia Cream Cheese and McVities Milk Chocolate Digestives, was also trialled as POS in select stores. The result for this activity was a 25% increase in ingredient sales*** in participating stores, as well as a combined reach of nearly one million across all channels.

Sean Russell, Director of Marketing at Costcutter Supermarkets Group, said: “’Bringing Christmas Together’ was our largest festive campaign to date and our retailers really got into the Christmas spirit to create a fantastic shopping experience for our customers.

“It was great to see the whole Christmas proposition come together, with our strong supply chain providing a reliable delivery service allowing our retailers to benefit from the right range, pricing and promotional activity to help them thrive over the festive period.”