Responding to healthy demands

Responding to healthy demands

Eskbank case study

Esbank store owner, Alan McCorquodale, has noted that the average age of his shopper is dropping significantly as younger families move into the area and that they’re looking for much healthier convenience options all round – whether that be gluten free, vegetarian or vegan products. Rather than making any physical changes to his store to adapt to the healthier products, Alan chose to increase browse time by mixing the products alongside other branded options, all of which is paying off for him with increased basket spend and footfall.


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