Mace Carmel Road, Darlington

Mace Carmel Road, Darlington

Mr and Mrs Alderson of Carmel Road commissioned a store refit to freshen up their Mace store. The store was already performing well for its size however the interior had become tired and the couple wanted to increase their off license section within the store.

Working with the store development team Mr and Mrs Alderson invested in a full store refresh and increased the size of their off license section, including a new chiller for beers and wines. The retailers understood the requirement for the extended off license area and this was further backed up by analysis of the stores demographic which showed a high percentage of XX. As a direct result of the refit the store saw an increase in alcohol sales of above 10%.

Weekly sales have increased by 11% and the retailers are keen to do even more work in 2018 as they saw tangible benefits and value in the work the development team undertook.