Boosting booze section bumps up sales


Grantham Road

Owned by John Mistry, Mace Grantham Road recently lost its Post Office due to recent Post Office closures. This prompted John to take the decision to refit his store in order to secure his business for his young family. The recent refurbishment has seen it transform to a modern and bright store with 50% extra chilled food space.

The development team worked with John to plan the space and the decision was made to reduce freezer space and invest in more chilled food space. The increased chilled focus has led to an improved Food To Go area, a key signifier for Mace and perfect for the transient area John’s store is situated.

The team also proposed a huge 80% increase in off licence space after assessing the shopper personas and identified an opportunity to cater for the Busy Impulsers demographic with an improved off licence.

Since the store refit the store has seen sales uplift of 26%.

To take a look in the store for yourself click the link below.

Mace, Grantham Road