The Co op own brand

In May 2018 the Co-op completed its acquisition of Nisa Retail Limited creating a shared organisation with the scale, focus and ambition to compete and win within the convenience market.

Co-op is delighted that Nisa partners are able to select from the Co-op Own Brand product range which combines quality, taste and innovation with strong ethical sourcing standards. They'll also have access to well-known household brands as part of the offer, all delivered through a commercial wholesale operation allows Partners to keep doing everything that makes them special.


Co op brand Video Image Play


[CASE STUDY 1 – LONG BUCKBY]

At first Jane and Trevor Moore were quite sceptical about taking on the Co-op Own Brand range as we have a Co-op quite close to their Long Buckbee store. However, since beginning to stock the Co-op lines in December 2018, it has proved a huge success. Since then they have seen their Co-op Own Brand range out sell their previous ‘own-brand’ range by 99%.

“We now stock 800 Co-op own brand products and find our customers requesting more because they recognise and trust the brand.”

By striking the right balance between promotions, Co-op range, marketing techniques and good old customer service, Jane and Trevor give their shoppers what they want and in return, they keep coming back.



[CASE STUDY 2 – MEHMET GUZEL, LONDON] 

Mehmet runs three busy Costcutter stores in London, with the shopper profile ranging hugely from students and young professionals to large families and pensioners.

He said: “I now stock Co-op Own Brand products in all three of my London stores after trialling in two of my shops and seeing a massive success. We’re now reordering everything as the product has flown off the shelves.

“The brand gives me the breadth of range I need to cater for such a wide demographic which wasn’t available to me before. Unlike many out of town stores, my audience is so varied I have to focus on all areas – food to go, chilled, impulse buys etc. However, I can now offer competitive range and prices in all of these areas.

“By maintaining the RSP set by Costcutter I am building trust with my shoppers that this brand is the same great quality at the right price while making excellent margin for my business – it’s a win-win situation.”