Become a Costcutter retailer

Want to know how we can grow your sales by over 20%?

With our new retail offer and unique business growth programme, Shopper First: Drive Five to Thrive, we have been growing our retailers’ sales by over 20%.

Here’s how.

Case Study 1: Wantage

Change is something that husband and wife team, Lyn and Mike Rowe, have always embraced within their successful Costcutter store in Wantage.

Using Costcutter’s unique Shopper First data, Lyn and Mike were recently inspired to make considerable changes so they could better meet the needs of local shoppers – both existing shoppers and those they wished to attract more regularly into their store.

As part of a complete refit, Lyn and Mike expanded their chilled and fresh offer and brought in an extensive range of Co-op Own Brand products.

Sales soared by +20.5% year on year and the chilled, fresh fruit and veg categories grew by +50%, while food-to-go increased by +65%. Average basket spend has gone from £7.15 to £8.50 and is still growing! 

Costcutter Wantage 001

Case Study 2: Haverhill

Roger Westrope runs a busy forecourt located on the main road into the busy market town of Haverhill.

Working with the team at Costcutter, the opportunity was identified to increase footfall and basket spend by developing their food-to-go offering.

A £60,000 refit saw the amount of space allocated to food-to-go doubled including the addition of Co-op Own Brand sandwiches and snacks and more hot food added including pastries, pizza, pastas and hot dogs with an adjacent Costa Coffee machine. 

Since the refit, footfall numbers have increased by an average of +10%, with an extra 1,000 people coming through the doors each week. Food-to-go sales have increased by +40% year-on-year and total store sales have increased by +25% (excluding fuel). 


Why join Costcutter Supermarkets Group?

  1. Unrivalled retailer support - 1 BDM for every 25 stores, the best in the sector
  2. Exceptional retail offer - Co-op Own Brand products are driving footfall, sales and basket spend
  3. Shopper First: Drive Five to Thrive - unique shopper data that drives sales growth
  4. Unbeaten commercial terms - We have introduced the most rewarding and straightforward commercial terms in the Symbol sector:
  • no joining fees
  • no membership fees
  • no surcharges
  • rebates of up to 6%

Get in touch

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