It was our biggest summer campaign ever! With dedicated TV advertising, our Festival of Summer campaign celebrated great food, great drinks and great times all supported with POS, print advertising, leaflets, social media, in-store radio and across the Group’s website.

Helping drive shopper engagement and store footfall, the campaign also saw the launch of a Golden Microphone competition in stores across the UK.

With shoppers making a beeline to our stores to find the Golden Mics, prompted by our fully integrated marketing campaign, our retailers reported bumper sales growth. Costcutter Epsom, where one lucky shopper found the Golden Mic, saw its sales soar by +56% the week the Golden Mic was in the store!


Sue Nithyanandan, owner of Costcutter Epsom owner said: “The Festival of Summer campaign has been one of our most successful campaigns to date, we had so many shoppers coming in to try and find the golden microphones it was incredible.  The week we hosted the ‘Golden Mic’ we saw a 56% uplift in sales which exceeded all our expectations.”

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Peter Patel, owner of Costcutter in Brockley said: “From the offers that were created, to the campaign’s execution, the Festival of Summer campaign proved a real winner for us locally. We saw overall footfall up 8%, pizza sales up a staggering 120% and we saw a huge uplift in sales of key summer essentials.”

Brockley 16


Mike Nicholls, owner of Costcutter in Dringhouses said: “The marketing support has helped us grab attention locally. Leaflet drops, targeted social media advertising and outdoor banners really helped us to bring new shoppers through the door. The on-shelf point of sale also enabled us to really drive home the great offers we had in store.”

Mike Nichols