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Simply Fresh

Simply Fresh is leading the revolution in fresh, convenience retailing, helping independent retailers strike the right balance between stocking big brand names and supporting local artisan suppliers.

We do this by helping independent retailers offer their shoppers the best weekly promotions on branded household items, while keeping a strong focus on offering an organic, local and healthy range of food.

Quality control is the hallmark of our buying team. We source a large amount of our fruit and vegetables from local growers, much of which arrives within one or two days of harvesting.

By combining quality food with a modern and fresh shopping experience, our retailers have the flexibility and control to tailor their range to their local market.