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Costcutter Supermarkets Group spreads the love with major value campaign

Costcutter Supermarkets Group is launching a major value campaign for its 2,600 independent store owners, which will see the traditional January promotions period spread right through to the middle of March.

The all new ‘Love Local Deals’ campaign will feature Love £1 Deals, Love Half Price or Better and “killer deals” on everyday essentials from major brands and also the group’s Independent own brand. The footfall-driving campaign kicks off on 7th January and runs until 9th March 2016 and is supported by over £500,000 investment in marketing and media including consumer leaflets, in-store marketing, POS, press and digital advertising and social media activity.

Daniel Quest, Retail Director, Costcutter Supermarkets Group, comments: “January is the traditional focus for retailer discount campaigns, with February and early March often neglected, other than specific promotions for Valentine’s Day, Shrove Tuesday and Easter, if that falls early.

“We want to help members to drive maximum footfall and increase their sales across the first quarter of next year and Love Local Deals will help our retailers maintain momentum and keep their customers visiting more frequently and shopping more often.”

A full suite of POS material is available to retailers, including complete gondola end bays, hanging signs, header boards, side fins, barker crowners and 90 degree shelf barkers, and will enable retailers to create high impact in-store theatre for their customers. Retailers wanting to go the extra mile can also purchase bollard wraps, branded polo shirts, floor graphics, name badges and outdoor banners to really drive home the Love Local Deal message. To help retailers at this busy period, orders for the POS kits can also be placed via Costcutter Supermarkets Group’s free ActivMOBILE app.

Jenny Wilson, Marketing Director, Costcutter Supermarkets Group, said: “The Love Local Deals campaign is supported by a strong marketing programme to drive increased footfall into our retailers’ stores. We have significantly invested in our national media activity to drive greater awareness and our consumer leaflets will lead with the Love Local Deals message and outstanding offers. We have also introduced some new digital initiatives that will directly target and engage with consumers to draw them into store.”

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