Costcutter Supermarkets Group has launched its second Costcutter pilot store as part of the rollout of its sector defining Shopper First programme.
Shopper First, the company’s brand transformation initiative to drive retailer sales growth, followed an in-depth study of shoppers and brings together new brand and store design, store-level shopper insights and sales driving range initiatives.
The new store, in Leeds, is owned and operated by Costcutter Supermarket Group and will provide the business with direct insights into shopper reaction to the new brand and range initiatives.
Costcutter Supermarkets Group Director of Company Owned Stores, Simon Shaw, said: “Shopper First is the most important development in our 30-year history and it is important that we include company owned stores within the pilot programme to provide insights and analysis that we can share with our retailers.
“This new store follows the same blueprint as the first store in Darfield, South Yorkshire, however we have used the shopper profile information for this area to adapt the offer to meet local needs. This store gives us another opportunity to test the Shopper First programme in a slightly different environment.”
To mark the store opening a community party was organised with members of the Leeds United Ladies football team putting on a skills display and the local Vicar officially cutting the ribbon.