Costcutter Supermarkets Group has launched a new integrated campaign for its Independent own brand.
The sales driving Tasty in no Time campaign showcases the range, its value and quality, and has been designed to increase in-store awareness for the award winning own brand, promoting quick and easy ‘food for tonight’ recipe ideas to shoppers. The campaign is supported by a full suite of in-store POS, including header boards, shelf stripping, fins, roundels and for the first time, tear off recipe cards. Additionally in-store radio advertising is being used to capture shopper’s attention, with national press advertising, consumer leaflets and social media to directly engage shoppers.
The campaign is being promoted to Costcutter Supermarkets Group’s retailers via its ActivHUB retailer portal and through ActivMOBILE push notifications to ensure retailers are stocking the right products at the right times.
Jodene Rogers, Head of Marketing for Independent, said: “Today’s shoppers are extremely time poor and are always looking for high quality meal solutions. The Tasty in no Time campaign will enable our retailers to showcase the quality products within the Independent range and provide shoppers with some great suggestions for fantastic fuss-free meals in minutes.”
She added: “Tasty in no Time will run through 2017 with themed activity to support key calendar dates and the wider campaign is heavily supported through POS, national press, online and across social media.”
Independent offers an alternative to branded products at great value whilst maintaining amazing quality. The 600 products in the range, from the weekly basics to those special treats, are benchmarked against the competition to provide supermarket quality products at your local Costcutter, Mace and Simply Fresh store.