Costcutter Supermarkets Group is launching a new national initiative to help its 2,600 independent store owners support local charities in their community.
Unveiled at its annual conference this week (October 6 and 7) Local Pride will see every Costcutter Supermarkets Group store owner given the opportunity to receive vital tools and support to fundraise and give back to their chosen local good causes.
Heather de Groot, Charity Brand Manager for Costcutter Supermarkets Group, comments:
“Our store owners take great pride in being part of their local communities and have a tremendous track record in terms of supporting causes which are important to their customers and raising vital funds for local charities.
“We wanted to support their efforts by making the process as simple as possible and optimising every penny raised. Local Pride is the result of consultation with all our members who wanted to unite their teams, shoppers and community behind worthwhile local causes and give meaningful and regular donations.”
Retailers who sign up to Local Pride will be given a store fundraising page and paying in card provided by the programme administrators Charities Trust. Monthly BACs payments will then be made to the chosen charities based on funds raised. Charities Trust will also claim Gift Aid on all eligible donations, providing 25p extra for every £1 raised.
“Our members can support up to two good causes a year as long as it is a UK-based registered charity or not-for-profit organisation which operates in their local area,” said Heather. “Many are planning fundraising events and campaigns as well as encouraging shopper donations. We have also recommended that our members donate the 5p carrier bag proceeds to their chosen cause. Next year we plan to work closely with our suppliers to participate in the programme and support our members with charitable promotions, along with launching merchandise and other initiatives to further support our members’ fundraising.”