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Costcutter Supermarkets Group kicks off new summer of sport campaign

Following the success of its Love Local Deals campaign at the start of the year, Costcutter Supermarkets Group has launched its latest in-store promotional marketing campaign which supports a summer of fantastic deals across its stores.

The Love Summer Deals campaign, which runs between 12th May and 14th September, features promotions on a wide variety of convenience products covering everything from everyday essentials to summer drinks and sizzling barbeque deals. The footfall driving campaign is being supported by a full POS suite for retailers and through consumer leaflets and advertising campaigns – including a dedicated Euro’s themed TV advert to drive customers in-store.

A dedicated Euro’s section has also been created on the ActivHUB retailer portal to help retailers make the most of the football tournament with downloadable game cards, wall planners, in-store games to engage customers and hints and tips to drive sales. A series of retailer and consumer incentives are also being run with prizes including a holiday in France, shopping vouchers and football kits up for grabs.

Jenny Wilson, Marketing Director, Costcutter Supermarkets Group, comments: “The new Love Summer Deals programme is the third phase of activity this year to help our retailers drive sales and follows the successful Love Local Deals campaign in the first quarter and the subsequent Easter and Love Local Spring Deals activity. Summer is a key trading period and with major sporting events including the Rio Olympics, the Euro’s and Wimbledon we want to help our retailers drive increased sales opportunities through the right products, deals and high level support to drive customer awareness and footfall.”

“Feedback from our previous campaigns was very positive, with many retailers ordering additional POS, reporting increased engagement levels across social media and seeing strong sales. We are confident Love Summer Deals will be just as successful.”

Once again a full suite of POS material is available to retailers, including header boards, side fins, hanging signs, shelf wobblers, 90 degree shelf barkers and complete gondola end bays. Retailers can also order additional items including bollard wraps, branded polo shirts, floor graphics, name badges and outdoor banners via the free ActivMOBILE app.

Craig Crossey-Truesdale, store manager of The Chalet Costcutter store in Portadown, County Armagh, said: “The support we received for Love Local Deals was great and customers seemed to really take advantage of the offers we had available. We’re excited to be launching the new Love Summer Deals and I’ve worked with my Business Development Manager to build a goal out of promotional packs of Carlsberg. With its eye catching POS and huge offers available, I’m sure the campaign will strike a chord with customers and help us drive sales over the summer months.”

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