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Costcutter Supermarkets Group adds some festive flavour to its Independent range

Independent, the brand owned by Costcutter Supermarkets Group, is adding a special edition festive sandwich to its range of pre-packed sandwiches.

Following its successful launch earlier this year, the range now boasts 18 different variants from standard and deep filled sandwiches to wrap and sub rolls, and now includes a special edition festive favourite – Turkey, Stuffing and Cranberry Sauce. The new variety, produced by leading manufacturer Greencore, is available now and is part of the meal deal giving customers a free packet of crisps – including the award winning Independent Specialist Thai Sweet Chilli flavour – when they buy a sandwich and a selected drink.

Jodene Rogers, Head of Marketing for Independent, said: “Independent sandwiches have proved extremely popular with retailers and consumers since they launched. Food-to-Go continues to grow, particularly around sandwich solutions, and the Independent sandwich range is a key component to help our retailers capitalise on this demand. The addition of a festive favourite at this key trading period will give retailers another opportunity to drive additional sales from this category.”

Following the introduction of the Independent sandwich range, Costcutter retailer, Jas Singh said: “Since introducing Independent sandwiches, we’ve seen really strong sales; as well as having a great range of flavours, the price points offer good value for money and point of sale has really helped bring the offer to life and create good stand out.”

Jodene added: “We are constantly looking to innovate across the Independent range and we will be adding further product extensions to the range in 2016.”

Independent offers a range of quality, affordable products across all categories including fresh meats and vegetables through to household items and confectionery. In just two years since launch the brand has already received industry acclaim with its Strawberry Bonbons, Shortbread Biscuit Fingers and Thai Sweet Chilli Crisps winning top awards.

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