Following the huge success of the Independent sandwich range, Costcutter Supermarkets Group has added a new limited edition Mexican chicken filling to its own-brand range.
Filled with marinated chicken breast, tomato salsa, soured cream, lettuce, tomato, mature cheddar cheese and sweetcorn on soft malted bread, the limited edition sandwich is bursting with Mexican flavours. The new addition adds to the extensive pre-packed range, which includes 20 different variants from standard and deep-filled to wraps and ‘triples’, which are all competitively priced.
The Mexican Chicken sandwich is available to all Costcutter Supermarkets Group stores from the 1st August and can be sold individually or part of a meal deal offer, which comprises of a sandwich, crisps and a selected drink, all for £3.00.
Jenny Leetch, Brand Manager for Independent, said: “As a key signifier for the Group, food-to-go continues to grow, particularly around sandwich solutions. The UK’s sandwich market is now worth £7.85bn, with over 3.5 billion sandwiches bought a year*.
“Since launching the range two years ago our Independent sandwiches are extremely popular with retailers and shoppers alike. Each quarter sees the addition of a new limited edition filling to continue to add something new and exciting to the range. With previous limited edition sandwiches resulting in a significant uplift in volume when launched, we look forward to gauging feedback on this brand new flavour from both retailers and shoppers.”
Independent offers an alternative to branded products at great value, whilst maintaining amazing quality. The 600 products in the range, from the weekly basics to those special treats, are benchmarked against the competition to provide supermarket quality products at local Costcutter, Mace and Simply Fresh stores.
* British Sandwich & Food To Go Association (BSA’s) 2016